Three new tops for stellamoonfarm.com The plan for the rest

Proposal 332 · 28 October 2026

Three ways the top of your homepage could look. Pick the one that feels like you. We build the rest in it.

The launch$2,500for $3,660 of work, one time
LiveWithin a weekof saying go
YoursYours to keeptheme and files in your store

Prepared for Chesha by Eric Berg, crush · Download the PDF

crushProposal 332 · 28 October 2026

01 Where we started

What we built it around.

  1. 01

    She dared to grow.

    Your words. Option 1: you in your rows at dusk, the moon coming up.

  2. 02

    Every step.

    Option 2: your cobalt bottle, huge, in your own blue and cream.

  3. 03

    From above.

    Option 3 tours your acres from the air, seed to drying.

The current homepage
Today
On a phone
On a phone
crushProposal 332 · 28 October 2026

02 What you get

Pay for the website.
Get the whole launch.

  1. 01

    The website

    A new theme for your WooCommerce store: the homepage, shop pages, product pages and cart, built out from the top you've just seen, on your real products, sizes and checkout. Live on your domain within a week of saying go.

    $2,500
  2. 02

    A launch promo

    A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.

    $140
  3. 03

    A launch email

    Designed and written for your customer list, so the people who already order from you hear about the new site from you.

    $350
  4. 04

    A launch ad set

    Twelve launch graphics for your own channels (email, socials, site banners), each sized for feeds and stories, with moving versions of the best four.

    $350
  5. 05

    A phone receptionist, first month

    From Hire Whoever, our sister company: a voice assistant that answers a store phone line for you, so customers who'd rather call still get an answer, and every call becomes a short written record you can read after.

    $105
  6. 06

    30 days of changes

    Text or email us what to change. It's live the next business day.

    $35

Plus, when you say go before 4 November 2026

  1. Bonus

    Launch email setup

    We set up the launch email in your store and line it up for your customer list, ready to go out on launch day.

    $180
Total value$3,660
You pay$2,500
The one-week promise

If the site isn't live within a week of go, your first three months of changes are free.

All prices in US dollars. Each value is our own price for that piece on its own.

crushProposal 332 · 28 October 2026

03 How it goes

Live within a week of go.

  1. Day 0

    You say go

    You pay the 50% deposit and add us as a user on your WordPress site. Your live store won't change until you say.

  2. Days 1 to 7

    We finish the site

    We turn these pages into your WooCommerce theme. You see every page in a preview first.

  3. Launch

    It goes live

    The new theme goes live on your domain, with the launch email ready to go.

  4. 30 days

    Changes, next day

    Text or email a change and it is live the next business day.

04 Investment

The launch$2,500
To start, when you say go (50%)$1,250
When the site goes live$1,250

After launch: monthly plans from $250, only if you want one

CareSite care and hosting, unlimited edits live the next business day, your Google listing kept current.$250/mo
GrowEverything in Care, plus SEO: a new page or article a month, a Google and AI check, one campaign from your site.$500/mo
Growth PartnerEverything in Grow, plus full SEO and every campaign piece each month: emails, promos and ads.$1,000/mo

05 What you own

  • The theme and every file, in your WordPress site and your name.
  • Your products, orders and checkout stay where they are.
  • Nothing monthly unless you want it. The theme stays yours.
crushProposal 332 · 28 October 2026

06 Questions

The usual questions.

  1. 01

    Will moving hurt my Google ranking?

    We move it carefully. Every page address on your current site keeps working or forwards to its new page, and your titles and business details carry over, so nothing Google already knows about breaks. The new site is fast and built for phones first, which Google rewards. We don't promise rankings.

  2. 02

    Is it secure?

    Yes. It's built lean, with no page builder or extra plugins, and tested on a copy first. Your checkout and payments don't change.

  3. 03

    Who owns it?

    You do. Every file sits in your store, in your name, and nothing of ours renews unless you ask.

  4. 04

    How do I make changes?

    Text or email me the change and it's live the next business day. The first 30 days are free. After that, unlimited changes come with any monthly plan, from $250 a month, cancel anytime.

  5. 05

    When do I pay?

    Half ($1,250) when you say go, the rest ($1,250) when the site is live. You've seen the homepage before paying anything.

  6. 06

    What if my lineup changes with the new hemp rules?

    Then the site changes with it. Products and pages are easy to swap, and I'll redo the shop pages for a new lineup as part of the build.

crushProposal 332 · 28 October 2026

07 Next step

Say go.

Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 27 November 2026.

Your pick01She dared to grow.See the others

Say go by emailDownload the PDF

J Eric Berg

Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co

Stella Moon Farm · Option 1, She dared to grow. · $2,500Say go by email